Every MVP starts on a team like yours.

The short version

EveryMVP exists because a mom had a fundraiser idea for her son’s travel baseball team, searched high and low for it, couldn’t find it anywhere, so she built it herself.

The longer version

Naomi Aiken coordinates volunteer efforts and runs fundraisers like it’s her job. But it’s not her job. And it shouldn’t feel like your job either.

She’s been a Girl Scout leader (and former #1 cookie seller herself!), the Book Fair coordinator at her kids’ school, a Girls on the Run coach, a PTA member, an assistant director for an after-school theatre program, and a few other titles she’s probably forgetting about. She’s a full-time working mom who knows exactly what youth programs cost families, and how much fundraising matters when it comes to who gets to participate.

But everyone’s stretched thin, and families don’t have time to plan another bake sale, or ask another restaurant to sponsor a program ad. And nobody (nobody!) wants to feel obligated to buy another fundraising item they don’t need, just to get hit with a surprise $12.95 shipping fee at checkout.

So she built a different kind of fundraiser. One that supports the team, while delivering a product families actually want and kids genuinely treasure. Pair all this with her background in software, marketing, and customer success, and here we are.

What that means for your team

• No upfront cost. Nobody fronts money for inventory, ever.
• No boxes and no delivery day. Every order ships to the family who placed it.
• No surprise shipping. Our pricing has shipping costs already built in. You have to pay sales tax though (not our fault).
• One link, not thirty order forms. Because you have a job, and it is not this.
• 20% back to the team, on every single order.

And the part that is not about logistics

Parents keep these. Kids treasure these. A trading card is not a tub of popcorn that gets eaten and forgotten. It is a kid holding proof that they were on a team, in a uniform, in a season that mattered to them.